Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.
You must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers…
In a recent Moz Whiteboard Friday, Rand recommended all businesses should invest in local listings. About a year ago I started using Yext for this purpose. First of all, Yext helps me manage my clients’…
The other day Google stopped providing an estimate of search volume for each keyword.
Link building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.
If you understand the history of Google, you know that link building will always be a part of their algorithm.
Bing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?
One of the most powerful, but underrated, tactics in SEO are internal links. If you do One Thing, this month, build some internal links to an important landing page on your website.
Marketing is effective online but not every online marketing channel is right for everyone.