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Google’s Search Quality Guidelines: Speak Your Customers’ Language

Google’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re…

Why, Where and How to Get Reviews for Your Company

When someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?

Build Links with Google’s Help

There’s a lot of ranking factors behind Google’s organic search algorithm. Hundreds of ranking factors, as a matter of fact. With all these things to consider, it’s easy to get overwhelmed by an SEO campaign.…

4 Big Projects to Improve Your Marketing Results

When it comes to marketing tactics, it’s easy to get caught in the details. If you focused on one, big project what would improve your marketing efforts the most? Here are some suggestions.

Prepare For A Two-Algorithm World

A couple weeks ago, Google announced that they will start using two algorithms. One will check mobile websites. The other will check desktop sites. Are you prepared for this change? There are a couple of big…

Optimize your Content with TF-IDF Analysis

Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.

Local Listings as a Mobile Strategy

You must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers…

Is Yext a Valid Link Building Strategy?

In a recent Moz Whiteboard Friday, Rand recommended all businesses should invest in local listings. About a year ago I started using Yext for this purpose. First of all, Yext helps me manage my clients’…

Excel Formula: Avg Monthly Searches from Groupings in AdWords Keyword Planner

The other day Google stopped providing an estimate of search volume for each keyword.

Reliable Acorn, LLC

Internet marketing consulting specializing in search engine optimization.

(704) 931-8801

Mon-Fri: 8:00 AM to 5:00 PM Eastern Time

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