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Optimize your Content with TF-IDF Analysis


Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.

Local Listings as a Mobile Strategy

<> on September 19, 2014 in Berlin, Germany.

You must have a mobile-friendly website. The fact is, more people are searching for your business from their phone than a desktop. This isn’t just for brick-and-mortar, B2C businesses either. More and more B2B searchers…

Is Yext a Valid Link Building Strategy?

further education: computer lab

In a recent Moz Whiteboard Friday, Rand recommended all businesses should invest in local listings. About a year ago I started using Yext for this purpose. First of all, Yext helps me manage my clients’…

Excel Formula: Avg Monthly Searches from Groupings in AdWords Keyword Planner


The other day Google stopped providing an estimate of search volume for each keyword.

The Principles of Link Building


Link building is essential to a successful SEO campaign. No mater how you build links, please remember these principles.  

Link Building Will Always Be Part of Google’s Algorithm


If you understand the history of Google, you know that link building will always be a part of their algorithm.

Why Everyone Should Start a Small Bing Ads Campaign


Bing? Really? Everyone knows that Bing has a fraction of Google’s users. Why would you want to spend money to advertise on their network?

How to Build Internal Links (with Screaming Frog)


One of the most powerful, but underrated, tactics in SEO are internal links. If you do One Thing, this month, build some internal links to an important landing page on your website.

How Should I Market My Company Online?


Marketing is effective online but not every online marketing channel is right for everyone.

Reliable Acorn, LLC

Internet marketing consulting specializing in search engine optimization.

(704) 931-8801

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