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Jami Olive

Best Practices for Email Re-Engagement Campaigns

Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those…

Why Are B2B Sales Cycles So Long and What Can Be Done About It?

Wouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of…

Why Aren’t B2B Marketers Making the Most of Analytics Technologies?

In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the…

B2B Marketing Content Must Focus on All Stages of the Buyer’s Journey

In a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s…

How Can B2B Marketers Engage More Targeted Prospects?

It seems that B2B marketers are still struggling to engage targeted prospects. That’s reported to be the biggest challenge in generating new leads, just as it was last year. According to the 2019 B2B Marketing…

Reliable Acorn, LLC

Charlotte internet marketing consulting, specializing in search engine optimization, for B2B companies.

(704) 931-8801

Mon-Fri: 8:00 AM to 5:00 PM Eastern Time

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