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Tips

Here are some internet marketing tips that can help you grow your business. These posts are more practical, in nature, and are designed to be actionable items that you can use to get more traffic- and more customers!

There’s never a lack of things you could do to grow your business online. It’s always a question of doing the most effective thing considering our limits. Every business has limits. For some, money is the limit- you have a small marketing budget. For other companies, the limit is time- there’s always something else you must do now. The internet marketing tips we’re providing to you, here, are designed to be an effective use of your limited resources. After all, time is money.

Why is ROI by Channel Important for B2B Marketers?

Last year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across…

SEO for Google Images

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO-…

Why Someone Else Should Write Your Website’s Content

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance…

Google’s UX Playbooks (TL;DR Editions)

Recently Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.

What WordPress Developers Need to Know About Links and SEO

This is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if…

What WordPress Developers Need to Know About Content and SEO

This is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too. SEO…

Important Technical SEO Considerations for WordPress Sites

This is the third part of a WordPress SEO talk I gave in Asheville for WordCamp. The first defined SEO. The second talked about measuring SEO efforts. While this is specific to WordPress, I’m sure…

How to measure an SEO campaign

This is the second part of a presentation I did for WordPress developers about SEO at WordCamp Asheville. You can read the first part (which defines SEO) before you read this or watch the entire…

What is SEO? What SEO is not.

This is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like…

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