Are You Measuring Your Website’s Success?
We know our business objective. We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our…
Does Your Website Help Your Business?
In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is…
Get the Most from Your Website: Measure Everything
I’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve…
Evaluate Your Website’s Success with Data Segmentation
Now that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.
Are You Targeting the Wrong Job Level with B2B Content?
Did you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets…
Best Practices for Email Re-Engagement Campaigns
Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those…
Why Are B2B Sales Cycles So Long and What Can Be Done About It?
Wouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of…
Why Aren’t B2B Marketers Making the Most of Analytics Technologies?
In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the…
B2B Marketing Content Must Focus on All Stages of the Buyer’s Journey
In a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s…
