The Universal Content Calendar
Time is always limited. We always want more. If there is one thing that will help every company market themselves online, with limited time, it would be regular blogging. A content calendar can help you…
Convince Your Boss To Make Your Mobile Site a Priority
Those of us who follow Google (like yourself) know of the coming algorithm change. Soon (if not already) Google will be ranking your desktop site based on your mobile experience. That means: if your mobile…
Get The Most From Competitive Research
The next time someone asks me to do “competitive research” for them, my eyes might roll-out of my head. Sometimes a desire for competitive research shows more about a company’s insecurity, than their desire to…
Stop Wasting Your Time with Competitive Research
Sometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.
What I Learned from Google’s Mobile Sites Certification
It’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise…
Cheap SEO Services: You Get What You Pay For
I know you, as a small business owner, don’t have a lot of money to spend on marketing. I know this from my experience in working with small businesses, like yours. I also know this…
Google’s Search Quality Guidelines: Speak Your Customers’ Language
Google’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re…
Why, Where and How to Get Reviews for Your Company
When someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
Optimize your Content with TF-IDF Analysis
Whenever I coach a client about writing SEO content for their website, I’m hesitant to mention a “keyword”. It seems, when I do, they over-use that phrase.
