Category: Strategy

Are Digital Marketers Measuring KPIs or ROI?

Digital marketers have their work cut out for them when it comes to calculating the return on investment (ROI) they are getting for the dollars they spend on marketing campaigns.

Are You Measuring Your Website’s Success?

We know our business objective.  We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.

Does Your Website Help Your Business?

In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”

Get the Most from Your Website: Measure Everything

I’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure […]

Evaluate Your Website’s Success with Data Segmentation

Now that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.

Are You Targeting the Wrong Job Level with B2B Content?

Did you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets C-suite executives. In a recent report from NetLine, it was determined that individual contributors are the individuals who download the […]

Best Practices for Email Re-Engagement Campaigns

Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those leads and rekindle the relationship? In many cases, the answer is yes, and there’s a recent report that shows 65% […]

Why Are B2B Sales Cycles So Long and What Can Be Done About It?

Wouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of customers immediately signing on the dotted line, there’s a process – a series of stages – that most customers go […]

Why Aren’t B2B Marketers Making the Most of Analytics Technologies?

In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the collection of data is abundant. In fact, experts believe that by the year 2020, as much as 1.7 megabytes of […]