I think most business owners react the same way I did, when I first heard about the idea behind search engine optimization: “That’s cool! I want that!”
SEM, SEO, PPC, XYZ, PDQ- what do all these acronyms mean, and can they help your business?
Some people are saying that content marketing is the new SEO. What’s the difference? Is it right for your business?
While it’s true that an SEO campaign won’t necessarily help every kind of business, can it help companies with a business-to-business focus? Yes, it can.