Why is ROI by Channel Important for B2B Marketers?

August 01, 2019 in Tips by

Last year, in a study that asked B2B marketers what their biggest challenge was in measuring the impact of their marketing efforts, nearly half of them said it was being able to measure impact across channels. What they wanted was a way to accurately measure the ROI across different marketing channels. It seems that this […]

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Are You Measuring Your Website’s Success?

July 22, 2019 in Strategy by

We know our business objective.  We know how our website will help us accomplish that business objective. How are we going to measure them? This is where we get the power of marketing through our website.

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Does Your Website Help Your Business?

July 22, 2019 in Strategy by

In order to get the most out of your website, you need to measure everything. Before you begin to measure everything, you need to determine your business objective. Step two is to ask, “How is your site going to accomplish these objectives?”

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Get the Most from Your Website: Measure Everything

July 22, 2019 in Strategy by

I’ve been in internet marketing, especially search marketing, for about 11 years now. Four years ago, I went out on my own, started my own thing. And I tell you, over all this time, I’ve learned that the most important thing anybody can do when using their website to promote their business is to measure […]

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Evaluate Your Website’s Success with Data Segmentation

July 22, 2019 in Strategy by

Now that we’re able to establish our business objective, see how our website will accomplish it, and set up the tracking to measure it, now we can know how to evaluate our website’s success.

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Are You Targeting the Wrong Job Level with B2B Content?

June 10, 2019 in Strategy by

Did you know that C-level executives delegate the research portion of the buying process to other members of their team about 60 percent of the time? Yet, many B2B marketers create content that specifically targets C-suite executives. In a recent report from NetLine, it was determined that individual contributors are the individuals who download the […]

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SEO for Google Images

May 28, 2019 in Tips by

As we rely on screens more, our culture is becoming more and more visual. As a result, modern web design is all about images. This is where web design can come into conflict with SEO- when we only have pictures and not text on a page. However, there isn’t a real contradiction between good web […]

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Why Someone Else Should Write Your Website’s Content

March 20, 2019 in Tips by

In my 10+ years of experience working in internet marketing, content creation is one of the hardest parts of my job. Not creating it- that’s easy. The hard part is convincing clients on the importance of allowing me to create the content for their site. Unfortunately, this is also the easiest way to win, as […]

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Best Practices for Email Re-Engagement Campaigns

March 19, 2019 in Strategy by

Every company has a list of leads who, at some point in the past, were interested and engaged with their company, but have since gone cold. Is it worth it to attempt to re-engage those leads and rekindle the relationship? In many cases, the answer is yes, and there’s a recent report that shows 65% […]

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Mobile Sites Certification

David Zimmerman has earned Google’s Mobile Sites Certification.

David Zimmerman has earned Google's Mobile Sites Certification

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