Why Aren’t B2B Marketers Making the Most of Analytics Technologies?
In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the…
B2B Marketing Content Must Focus on All Stages of the Buyer’s Journey
In a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s…
What are the most competitive industries in Google?
How long is it going to take for your SEO campaign to see results? Is SEO the best way to market your company? These are a couple of questions whose answers should consider the competitive…
How Can B2B Marketers Engage More Targeted Prospects?
It seems that B2B marketers are still struggling to engage targeted prospects. That’s reported to be the biggest challenge in generating new leads, just as it was last year. According to the 2019 B2B Marketing…
Get More from Your Website from Hotjar
A few months ago, at a conference, I was introduced to Hotjar. This is a service that allows you to watch people interact with your website (among many other features). When I got home, I…
The Occasional Website Checklist
It takes a lot of effort to maintain- let alone market- a website. That means some things get overlooked. Here’s a list of things you should check on your site now and then. Are your…
Get Found for Services Near Me
I’ve noticed an increasing trend recently: people looking for services that are nearby. Is this something your company should consider? If so, how can you be found by people looking for services near you?
How to Pitch Your Company for Press and Links
An important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a…
SEO-Friendly Website Design and Development Guidelines
Whether you are experienced or a novice, building a new website can be a challenge. There’s a lot of things to keep in mind. It’s easy to overlook something. Even if you have a trusted…
