Stop Wasting Your Time with Competitive Research
Sometimes companies ask me to do “competitive research” for them. I have to admit: I dread it. It’s not the work I dread. It’s the waste of their time.
Broken Link Building Pitch: A Good Example
I’ve been advocating broken link building to most of my clients. It’s ironic, then, when I receive a broken link building pitch. I got one the other day and it was such a great pitch…
What I Learned from Google’s Mobile Sites Certification
It’s been on my to-do list for a while: complete Google’s Mobile Sites certification. No, this does not mean I’m expanding Reliable Acorn into a web development company. My hope: that I can better advise…
Cheap SEO Services: You Get What You Pay For
I know you, as a small business owner, don’t have a lot of money to spend on marketing. I know this from my experience in working with small businesses, like yours. I also know this…
4 Essential Online Preparations Your Next Conference
I enjoy going to conferences. I enjoy meeting new people. I enjoy learning new things. I enjoy getting away from my home-office and my cat (she can be a real jerk). What I enjoy most…
Use Excel with Hootsuite’s Bulk Composer
I love Hootsuite’s ability to schedule bulk posts. Although bulk posts do not a social media strategy make, it can help get things started.
Automate Your Social Media Campaign
You can’t automate a social media campaign. An effective social media campaign will have sincere, authentic and personal interactions. You just can’t automate this. I feel like I have to start with this disclaimer.
Google’s Search Quality Guidelines: Speak Your Customers’ Language
Google’s Manual Search Quality Guidelines document tells their manual review team how to determine the quality of a website. You can think of this as what Google would like their algorithm to become. If you’re…
Why, Where and How to Get Reviews for Your Company
When someone looks for your company, what do they find? Does it make you look good? Does it make people want to work with you?
