Google’s UX Playbooks (TL;DR Editions)
Recently Google “accidentally” released user-experience playbooks for several industries. These documents tell you the best ways to get more out of your website’s traffic. I think they can help your site bring more value, too.
Why Are B2B Sales Cycles So Long and What Can Be Done About It?
Wouldn’t it be great if every customer you talked to knew exactly what they wanted and were ready to buy it right then and there? Unfortunately, that’s a rare event for most salespeople. Instead of…
What WordPress Developers Need to Know About Links and SEO
This is the final part of a presentation I gave at WordCamp for WordPress Developers and SEO in Asheville. Even if you don’t use WordPress, I think you’ll find this useful. Here’s the video, if…
What WordPress Developers Need to Know About Content and SEO
This is part of a presentation I gave for WordPress developers about SEO in Asheville- for WordCamp. Even if you don’t use WordPress, this might still help you. You can watch the video, too. SEO…
Important Technical SEO Considerations for WordPress Sites
This is the third part of a WordPress SEO talk I gave in Asheville for WordCamp. The first defined SEO. The second talked about measuring SEO efforts. While this is specific to WordPress, I’m sure…
How to measure an SEO campaign
This is the second part of a presentation I did for WordPress developers about SEO at WordCamp Asheville. You can read the first part (which defines SEO) before you read this or watch the entire…
What is SEO? What SEO is not.
This is a partial transcript of a presentation I gave about SEO for WordPress sites at WordCamp Asheville. Even if you’re not using a WordPress site, I think you’ll find this useful. I don’t like…
Why Aren’t B2B Marketers Making the Most of Analytics Technologies?
In this day and age, there is really no reason that marketers have to only rely on their gut to make marketing decisions as they might have in the past. Technology is advanced, and the…
B2B Marketing Content Must Focus on All Stages of the Buyer’s Journey
In a recent study from the Content Marketing Institute, it was determined that almost half of the content used by B2B marketers so far this year targeted customers in the early stage of the buyer’s…
