How Can B2B Marketers Engage More Targeted Prospects?
It seems that B2B marketers are still struggling to engage targeted prospects. That’s reported to be the biggest challenge in generating new leads, just as it was last year. According to the 2019 B2B Marketing…
Get More from Your Website from Hotjar
A few months ago, at a conference, I was introduced to Hotjar. This is a service that allows you to watch people interact with your website (among many other features). When I got home, I…
The Occasional Website Checklist
It takes a lot of effort to maintain- let alone market- a website. That means some things get overlooked. Here’s a list of things you should check on your site now and then. Are your…
Get Found for Services Near Me
I’ve noticed an increasing trend recently: people looking for services that are nearby. Is this something your company should consider? If so, how can you be found by people looking for services near you?
How to Pitch Your Company for Press and Links
An important part of online marketing, especially SEO, is what other websites say about your business. According to Google’s manual reviewer guidelines, a quality website is one owned by a respectable company. What makes a…
SEO-Friendly Website Design and Development Guidelines
Whether you are experienced or a novice, building a new website can be a challenge. There’s a lot of things to keep in mind. It’s easy to overlook something. Even if you have a trusted…
Prepare for the Future: Voice Search and Featured Snippets
If I had to predict the future of SEO, I’d suggest that it lies in voice search. If you want to promote your company in the future, you need to pay attention to this!
Make Sure Your Lead Forms Are Still Tracking
Has this ever happened to you? You login to prepare the monthly report for your boss only to find out someone has changed your lead form? Crap. Now you’ve lost a couple weeks worth of…
The Universal Content Calendar
Time is always limited. We always want more. If there is one thing that will help every company market themselves online, with limited time, it would be regular blogging. A content calendar can help you…
