The backbone of every effective internet marketing campaign is web analytics.

This is why Reliable Acorn provides analytics consulting services. for clients in Charlotte (or all-over the world).

How to get started with web analytics?

Every marketing campaign- whether SEO, PPC, social media, email marketing or a combination of these efforts– starts with analytics consulting. It’s so important to accurately measure your marketing efforts that the first month of any Reliable Acorn internet marketing campaign starts with analytics consulting.

Although our analytics consulting services are not limited to Google Analytics, they provide a very helpful diagram to explain how to setup an effective web analytics program.

web analytics consulting starts with building an analytics infastructure

Click the image to watch Google’s video on setting up your analytics goals.

This web analytics plan can be summarized in 5 steps:

  1. Determine what you want to measure.
  2. Figure out what technical changes you’ll need to make to measure it.
  3. Create a plan and then…
  4. Implement your analytics plan.
  5. Finally, maintain your analytics and continue to improve on it.

You’ll find, as this graphic suggests, web analytics is a cyclical process. An effective analytics plan needs updates and revisions. This is especially true as a campaign gets more successful. You’ll want to revise your measurement goals to get even more out of your campaigns.

If you want to read more about setting up your analytics plan, Avinash Kaushik has a great article summarizing the analytics setup process. If you need help setting this up, contact Reliable Acorn for web analytics consulting.

Overcoming common web analytics issues

Here are some analytics problems that Reliable Acorn has helped clients overcome:

Do you need help with issues like this? Contact Reliable Acorn for analytics consulting help, today.

Google Analytics Individual Qualification

David Zimmerman has earned the Google Analytics Individual Qualification.

Learn why we're reliable.
Read our other credentials.


The Bottom Line

You need to reach people in your industry.

Reliable Acorn will help you create a custom digital marketing strategy that does just that.

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