Search engine optimization is not right for every business. You read that right. Reliable Acorn offers SEO consulting in Charlotte, North Carolina but doesn’t always recommend it.
SEO is best for companies that have products or services that are in demand. Your customers should already know your products and services exist. They must be looking for you, if you want them to find you on Google. If not, you should consider a different form of advertising, such as social media.
SEO is not a good fit for companies that need results fast. It is best for companies that have the time to invest in long-term gains. If you need an immediate increase in results, you should consider a pay-per-click (PPC) campaign.
If this isn’t the online marketing channel for you, what are your other options?
Do you need SEO services or an SEO consultant?
An SEO company (or agency) might approach it as a commodity. They might talk about hours, links, pages, words or even points. This might tell you all they’re doing, but are they doing the right things to grow your business? Sometimes companies focus on the process more than the experts.
A consultant is an expert who takes the time to learn about your business and industry. From that they create a successful and custom strategy just for you. While consultants might be a team of one, their small size lets them provide you with the best advice. As a consultant, Reliable Acorn works well with companies who have a marketing team, but need guidance with SEO.
Some consultants, like Reliable Acorn, also provide services. This gives you the best of both worlds. With this you get the service you need and an internet marketing expert, at the same time.
What Does an SEO Campaign Look Like?
Sometimes people think that search engine optimization is a destination. No, it’s a journey.
The journey starts with making sure you can measure the results of your campaign. To measure success you need to determine what your company hopes to get from the campaign. Don’t just think about your rankings. You want more than organic traffic, too. Your website needs to drive leads and sales. Of course, you have to measure this. This is why web analytics are essential to an SEO campaign (or any digital marketing effort, for that matter).
The second step is determining if your website was set up right. Is your website mobile friendly? Even the best web developers overlook things that the search engines think are important. Part of Reliable Acorn’s work is to make sure your website is accessible to the search engines. Think of us as an advocate for Google.
Now it’s time to improve your website’s content. Search engines, after all, are just computer programs. They need words to know what your web pages are about. What words should you use? How does your customer look for you? That’s something Reliable Acorn will help you decide as part of your SEO campaign.
Finally, it’s time to build links. This can be the most powerful part of any SEO effort, but it’s also the most risky. Some SEO consultants believe they can trick Google to get their client’s site to the “top of the SERPs.” To do that they have to take risks. Instead, build a strategy for links that outlast long-term changes in the Google algorithm. Social media marketing can help with link building, too.
There’s more to consider, too. Web design and development can make a difference. What is your local strategy? SEO is always changing- you need a consultant who is keeping up with what’s new.