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What is Quantcast Measure?

Quantcast Measure provides detailed audience and traffic measurement and analytics for a website, mobile app, network or platform with flexible audience segmentation.

How is Quantcast Measure calculated?

Quantcast Measure has two approaches of calculating the ranking depending on their relationship with the publisher:

  1. “nonquantified”-where Quantcast has no relationship with publisher. In this method Quantcast uses a population modeling technique to estimate the traffic of a website.
  2. “quantified”-where Quantcast has direct relationship with publisher.In this method the publisher will place Quantcast’s tag on their website so that Quantcast can directly measure every page view and determine the ranking.

How does Quantcast Measure compare to other web metrics?


Reliable Acorn, LLC

Charlotte internet marketing consulting, specializing in search engine optimization, for B2B companies.

(704) 931-8801

Mon-Fri: 8:00 AM to 5:00 PM Eastern Time


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